The fashion buzz of today seems to be around the new campaign for Missoni, photographed by Juergen Teller. Opposite to expectations (by some), Missonis have kept this one for the family. Feels as if we had been invited to an Italian home with all the cheese, pasta & vino that comes with it. And we like it.
The ads were shot at the family home in Sumirago, Italy, near the companyâ€™s headquarters and feature three generations of Missonis mugging for the camera. Not that it was hard to coax any of them to say â€œformaggio.â€ â€œFor us home and factory have always been very close,â€ explains the labelâ€™s designer Angela Missoni. â€œIt just felt like the right moment to propose something real.â€ And an even better time to cut back on modeling fees. (via T Magazine blog)