The Institute Big in Ljubljana, Slovenia, hosted its first Architectural Conference at the end of May. The theme of the event, titled ‘Selling Architecture that Sells’, was Nordic architecture and its approach to commercial structure architecture. Six architects from North Europe presented their unique views concerning the optimum relationship between commercial architecture and quality. They were thinking aloud how to create architecture, tailor-made for the customer, and at the same time avoid the common mediocre.
SmarTable from Gorenje is the product whose appearance and innovative technological solutions represents new dimensions of flexibility and a real magnet for customer individuality. It had enchanted the visitors of the Observeur 08 Exhibition in the Paris ‘Cité des Sciences’, where it had been exhibited among 211 most creative and innovative products of industrial design selected by the international expert board. The exhibition was visited by over 200,000 visitors who had evaluated the exhibited products and selected those that provoked the strongest impressions. The prestigious SmarTable from Gorenje was ranked very high and took second place – this uniquely designed table with remotely controlled integrated refrigerator figures as a world innovation.