Our apologies for a very straightforward title, but how better to describe a collection of luxury kitchen appliances when two of our favorite names unite to produce this colorful kitchencollection, which makes your kitchen become a favorite living space in your home (if that’s not yet the case).
After very successful cooperation with Ora Ïtocouple of years ago (we blogged about this here) , our favorite kitchen appliances provider Gorenje has presented a Brand New Star design collection at this year’s IFA, Berlin, signed by the king of color himself, Karim Rashid.
As Gorenje puts it, Gorenje collection designed by Karim Rashid is a minimal fusion of functionality, technology, interactivity, and purity. The full length handle is both the visual and the interaction focal point of the collection.The vertical LED light stripe allows several colour versions, providing the option to adjust the appearance of the appliance to one’s current mood, or indeed one’s lifestyle.
“I have wanted to design appliances for ages. It was a great exercise in rethinking the banal. Too often we are relegated to tired archetypes.Design is about shaping contemporaneity. Design is critical to our environments, to our daily experiences, our products, our everything,” comments Karim Rashid who has designed products ranging from vacuum cleaners to furniture, children’s toys to luggage, to television, to perfume bottles, to lighting. He also designs spaces – hotels, clubs etc. and – from now on – Gorenje household appliances which, incidentally, he is using himself.
“Over the past years Gorenje has proven to be a company that has a strong interest in contemporary design. I have been following and appreciating their successful collections. When they contacted me to design the new Gorenje collection it took very little discussion to get the project started. I knew the company also because I do a lot of work in Eastern Europe and have an apartment in Belgrade with Gorenje appliances.” Check out how he re-designed traditional Majik restaurantin Belgrade.
With additional new collections Gorenje Simplicityand Gorenje Retro (about this one some other tim
e), effectively combining smart technology, excellent design & style, care for the environment, high quality and great value, Gorenje really does inspire. We are shure that Gorenje designed by Karim Rashid will be a success, and we are looking forward to what their future step will be.